Presentation: The PPC Advertiser's Guide to Creative Split Testing

Split-testing is an incredibly powerful, important, and often under-utilized tool. Though once limited to big companies like Amazon, split-testing has been steadily increasing in popularity among a variety of businesses, including SMBs. In fact, split-testing can be incredibly simple if you have the right tools, and you can use it to increase the effectiveness of your online presence.

In this presentation, you’ll learn how to:

  • Optimize for maximum signs ups, clicks, conversions, etc.
  • When to use split testing
  • Best practices for testing display ads