The B2B Marketer’s Guide to Social for Lead Generation

Social media has become an integral part of brands’ digital presence. Marketers have known for some time that consumers expect to find familiar brands on social platforms and also research new brands on social networks. The importance of available customer service, responsiveness, and the ability to address a crisis have all been established as crucial aspects of a brand’s social presence.

This eBook shows you how to leverage the most popular social networks (and their advertising features) for successful B2B lead generation.