Webcast: Aligning Your Advertising and Landing Pages to Maximize Conversions


Banner ad design is an immensely popular topic among marketers. What makes banners clickable, what’s considered good design, why they’re important, and what metrics you should be looking at are just a few examples of posts you can find on the topic. While banner ads are an integral part of your display strategy, they are only half of the equation. What happens after a prospect has clicked on your ad?

In this webcast, you’ll learn:

  • Seamlessly set up the buying process from introduction to purchase
  • Remove the friction between interest and action
  • Best practices for creating a consistent brand experience