Webcast: Content Marketing Strategies for Demand Generation and Lead Nurturing

Content marketing can be an extremely high-ROI channel, but many companies are hesitant to focus their energies here due to the significant investment required. Get the most from each piece of content by developing a strategy incorporating social, email, paid distribution, and advertising. A single piece of content can be used to generate demand, to engage with prospects throughout the funnel, and to improve retention rates.

In this webcast, you’ll learn:

  • How to evaluate the success of your content
  • How to build buyer personas
  • How to select the best mediums for your company
  • Tips for effective content distribution