Webcast: The Psychology Behind Banner Design


Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign — even with powerful display tools like retargeting.

In this presentation, you’ll learn how:

  • Psychology impacts banner performance
  • Copy and creative design work together to make or break a campaign
  • Creatives should be adjusted to maximize the performance of retargeting campaigns