Top 5 Articles of the Week – August 2, 2013
Who cares about real-time data anyway?
As real-time data gains traction in the world of marketing jargon, you’ll have to decide what that means for your business and how to actually analyze the data you have to drive optimization and a positive ROI.
An Introduction to Integrated Marketing and SEO: How it Works and Why it Matters
An integrated marketing approach is becoming increasingly correlated to performance in the SERPs. A collaborative effort between multiple marketing channels and consistent messaging can be incredibly powerful.
Is it Really Time for your Brand to be “RTB” — Real-time Bidding?
Opportunity abounds in what is quickly becoming an efficient market for both publishers and advertisers. Will you take part?
Foursquare Makes Good on Promise to Sell Data for Retargeting
In an attempt to become “the location layer for the Internet,” Foursquare will be selling its valuable check-in and developer partner data to 3rd parties, including retargeters.
Getting Real with RTB: 23% of Advertising Now Use It
Though RTB has seen a remarkable growth rate, up from only 17% last September to 23% now, major media are among those least enthusiastic.
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