ReTargeter Blog

Top 5 Articles of the Week – Jan. 27, 2012


Here’s the ReTargeter weekly roundup of the best articles you may have missed this week:

  1. Did Google Kill the Longtail?
  2. Shopping Cart Abandonment Rate Set To Rise in 2012
  3. Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
  4. Multichannel Boosts Email: New Report
  5. The Gray Areas of Digital Brand Management
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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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