With ReTargeter Search, target banner ads to users based on their
Serve ads only to people who have proven interest in your product or service.
Retargeting, also known as remarketing, allows you to serve display ads to people who have previously visited your site. This helps you keep your brand in front of bounced traffic after they leave your website.
ReTargeter Search bridges the gap between search engines and display ad networks.
When a user searches for a keyword that you’re targeting, they’ll begin to see your ads as they browse the Web — long after they’ve left the search engine. Stay top of mind with prospective customers when their purchasing intent is at its highest and see increased sales and better ROI.
User is interested in your product/service.
User searches for relevant keywords.
User sees your ad while surfing the Web later.
User clicks your ad and visits your site, ready to buy.
Your ads will be matched to the keywords users are searching for in real time. Capture people’s interest during the crucial comparison shopping phase to maximize conversions.
Traditional search ads, like Google AdWords, are only shown on the search results page, limiting your reach. ReTargeter Search lets you reach high-intent users all over the Web, including top tier sites like CNN.com, HuffingtonPost, and the New York Times.
Introduce your brand to prospects who you know are interested in your product or service and improve brand awareness among the right audience to drive qualified traffic to your site.