ReTargeter for Facebook

Reach your most valuable
prospects on their favorite
social network.

The Facebook Exchange is Facebook’s real-time bidding platform. Real-time
bidding is the technology that makes retargeting possible, and the Facebook
Exchange makes it possible to serve retargeted ads on Facebook.

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What is retargeting?

Retargeting, also known as remarketing, allows you to serve display ads to people who have previously visited your site. This helps you keep your brand in front of bounced traffic after they leave your website.

What is the Facebook exchange?

The Facebook Exchange is Facebook’s real-time bidding platform. Real-time bidding is the technology that makes retargeting possible, and ReTargeter FBX makes it possible to serve retargeted ads on Facebook.

ReTargeter FBX: Sidebar and News Feed

ReTargeter FBX serves display ads on Facebook’s right sidebar and in the News Feed so you get maximum reach.

Thanks to ReTargeter FBX, when people leave your site, you can serve them display ads on their favorite social network.

How does it Work?

People visit your website.

They leave without completing your desired action.

Later, while browsing Facebook, they see your retargeted ad.

Their interest is recaptured and they return to your site. The person completes your desired action.