Personally Identifiable Information (“PII”) is data about you that is personally identifiable. Examples of personally identifiable information include name, address, email address, credit card number or any other information that is not otherwise publicly available. We use PII that has been provided to us for business purposes such as to contact you, for billing, or to otherwise render our services. We retain that information until removal is requested. Anyone who has provided personally identifiable data to ReTargeter may elect to have their data deleted from our files, or to be used only for the service requested, by following the instructions listed under Personally Identifiable Opt-Out later in this policy. We do not collect PII as a function of our retargeting service.
Non-Personally Identifiable Information (“NPII”) data is collected by ReTargeter and our partners and is used for retargeting. We, and/or one or more of our ad technology partners, may collect NPII from people who visit our website or people who visit our clients’ websites. This data is anonymous, and can include information such as web pages you’ve viewed, date and time of pageviews, domain type, location information associated with your IP address, and your interactions to an ad delivered by us or our ad technology partners. ReTargeter and our ad technology partners use different methods to collect this type of data, including cookies and web beacons, and it is stored indefinitely.
Cookies are small text files that can store information. There are two types of cookies: session cookies and persistent cookies. Session cookies expire when you close your browser, and persistent cookies stay on your computer until you delete them. ReTargeter may use both session and persistent cookies to customize your web experience and to analyze web traffic.
You visit our client’s website. Our web beacon fires and drops a persistent cookie onto your browser. When you leave the client’s website and visit a second website, ReTargeter and/or its ad technology are able to recognize that browser cookie and serve a display ad to you.
These cookies do not store any PII, but they do record the following information: the set of people cookied, websites visited, where and when people viewed our ads, interactions (such as clicks) with an ad, and if a purchase was made. This type of information can in no way be used to identify a specific person or user of our service. This data will never be shared with third parties or used to display ads for a third party without explicit written permission from all parties.
The NPII collected by ReTargeter in the aforementioned process will be kept by ReTargeter indefinitely and will be securely maintained and archived. ReTargeter does not link the NPII described here to any personally identifiable information provided to us.
We believe everyone should have control over which ads they see, and we allow anyone to opt out from being served retargeted ads by or through ReTargeter’s service. If you use multiple browsers or devices, you will need to opt out on each browser or device, and if you delete your cookies you will need to opt out again.
All personally identifiable data provided by individuals is maintained in confidence by ReTargeter. There are instances, however, in which personally identifiable and non-personally identifiable information is shared with third parties, as described below.
With respect to personally identifiable information provided to ReTargeter, ReTargeter may, from time to time, provide information to certain third-party vendors for efficiency purposes in providing administrative services such as billing, delivery and pay-outs, or for other services related to providing the ReTargeter service. Vendors and service providers are contractually required to keep confidential the information received, and may not use it for any purpose other than to carry out the services they perform on our behalf.
Finally, ReTargeter may share information on individuals as it deems necessary to comply with a court order or to cooperate with government and law enforcement officials.
Alternatively, you can opt out of retargeting by disabling cookies on your browser. Please note that disabling cookies may diminish the experience of many of the websites you visit, including ReTargeter.com.
If a client elects to provide ReTargeter.com with personally identifiable data, he or she has the right to tell us to have such data deleted in its entirety at any time. Please note that if you choose to delete your information completely you will no longer be able to utilize ReTargeter’s services. You may email us at email@example.com or use one of the alternate contact methods listed at the end of this policy to remove your contact information from our database provided we have completed all your pending transactions. Please note that information is never completely removed from our history and disaster recovery archives.
Retargeter takes security very seriously, and we take measures to protect all of our data from unauthorized access, destruction or disclosure. We employ reasonable security measures such as maintaining physical, electronic and procedural safeguards in compliance with applicable U.S. federal and state regulations.
Pages within ReTargeter that collect credit card information are SSL encrypted to ensure a secure transaction.
If you advertise in-app or user Advertising IDs (AAID/IDFA), please include either (1) a functional opt-out, or (2) instructions on how a user reset their Advertising IDs. You are welcome to leverage the language below.
Children 18 and under are not eligible to use ReTargeter services without the participation and supervision of a legal parent or guardian. ReTargeter is not designed for children and does not provide privacy measures to protect children. If you believe your child has provided ReTargeter with personally identifiable data and you would like to have the data removed, please contact us at firstname.lastname@example.org. ReTargeter does not knowingly target children under 13, and makes reasonable efforts to ensure that the targeting of children under 13 does not occur across any campaigns run on behalf of advertisers.
If all or part of ReTargeter is sold, merged, or otherwise transferred to another entity, the information gathered by ReTargeter may be transferred as part of that transaction. ReTargeter will take reasonable measures to ensure that such information is used in a manner consistent with the policy under which it was collected.
This policy was updated April 2013.