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View-Through Conversions: Don’t Discount the ‘Billboard Effect’

Nike. Apple. Google. Our culture is all about brands, yet sometimes there is so much emphasis on conversions and ROI that the importance of branding is forgotten. On the flip side, billboard ads are all about branding. Rarely does a billboard entice someone to purchase a product immediately, but its presence makes a difference the […]

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Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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