Move Over Content; the New King is the Headline
Its easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you wont believe what happens when you put those headlines on top of stories!
The stats don’t lie — people click on them. For years, weve heard the …
Read MoreHow to Develop a Testing Strategy That Works for Your Business
Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brands voice and personality; put simply, it matters.…
Read MoreNew Years Resolutions for Online Advertisers
The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason …
Read MoreHow Can the Weather Affect Your PPC or Display Campaign?
When considering your next PPC or display campaign, chances are that youve considered most possible scenarios. Youve considered the target demographic of the audience youre trying to reach. You know their ages, their online activities, what they spend their time …
Read MoreRetargeting for Your Conversion Funnel Pt. 1
Retargeting isn’t rocket science, but we do understand that implementing an effective retargeting strategy into all of your marketing efforts isn’t an easy feat to accomplish.
After running thousands of successful campaigns with many different goals and various conversion funnels, …
Read MoreCreative Matters Pt II: 5 Elements Of A Successful Ad
Where did we leave off?In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem spammy, while ads …
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