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Forget About The Conversions: Give Value to Get Value

Twitter has proven to be an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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