Archives

Using Retargeting to Enhance Your Value Perception

  The pricing page is one of your product’s most important selling points.  People interested in your product will look at it. However, if your value isn’t proposed or perceived well from your pricing page, you’re likely to lose potential customers.  Fortunately, ad retargeting is an invaluable tool and can help any SaaS brand convey […]

Read More

Categories

Archives


Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more