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Google’s Remarketing Found to Be in Violation of Canadian Privacy Laws

An investigation that began in January of 2013, Google’s remarketing was found to be in violation of Canadian privacy laws by Canada’s Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which were announced last week. At the heart of the investigation were sensitive health histories made […]

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Retargeting is a Safe Way to Use User Data

With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have begun to wonder what information websites have access to and how that information is used. […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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