Archives

Why Publishers Shouldn’t Be Afraid of Real-Time Bidding

RTB enables the buying and selling of online ad impressions in real-time, similar to the stock market. Buyers have been quick to adopt RTB as it affords them numerous benefits– specifically, greater transparency, flexibility, and control when it comes to their purchases. While buyers are quickly gravitating toward programmatic buying, publishers have been slower to […]

Read More

Using Retargeting to Enhance Your Value Perception

  The pricing page is one of your product’s most important selling points.  People interested in your product will look at it. However, if your value isn’t proposed or perceived well from your pricing page, you’re likely to lose potential customers.  Fortunately, ad retargeting is an invaluable tool and can help any SaaS brand convey […]

Read More

Categories

Archives


Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

Read more