Archives

Why Are Post-View Conversions Important?

Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage of conversions. In display advertising, views do matter. When you’re on a page, you’re reading […]

Read More

Categories

Archives


Case Study – The Valley Health System

Valley Health logo | ReTargeter

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

Read more