Retargeter

How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time …

Creative Matters Pt II: 5 Elements Of A Successful Ad

In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem “spammy,” while ads …

Testing, Testing, 1, 2, 3 Ways To Optimize Your Online Advertising Campaigns

At ReTargeter, we test harder and more frequently than your college professors. But don’t worry, you don’t have to break out the books or pull another all-nighter. The type of testing ReTargeter is involved in is making sure that your …

A/B Testing Creatives for Retargeting: Round 1

We’’re always encouraging our clients to A/B test their creatives. So being a company that practices what we preach, we A/B test our own ads as well. Below are three tests we’ve done over the past few months with insight …

A Case Study in Campaign Optimization

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SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round …

Optimizing Your Landing Pages For Retargeting

This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion …