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Marketing 2.0 – QR Codes and Mobile App Downloads

I see them everywhere I go. I spot them on my ride to work, both on subway billboards and train posters. They make appearances on business cards and company swag. I guarantee you’ll find them when sorting through your mail – on print ads, newspaper inserts, and in magazines. I spy with my little eye… […]

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Mobile ReTargeting – Stay In Front Of Your Fastest Growing Audience!

I was once asked during an interview, “How many people in the United States own a smartphone?” Of course, I had no idea what the answer was off the top of my head but I did my best to try to break it down in a logical manner. The forced look of confidence on my […]

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Case Study: Hireology

Hireology is an HR software provider that helpscompanies make smarter hiring decisions. Byanalyzing the traits of high performing employees,Hireology can help companies find candidates thatare more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies uponcontent marketing to drive inbound interest. The content teamregularly puts out blogs, infographics, […]

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