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Different Sources of Traffic Respond to Different Messaging

Imagine you are a dentist, but at the same time, you successfully moonlight as a businessman and entrepreneur.  Dun—da—Dun—ta!  You’re Successful Dentist Man, cape and all!  Well, maybe not – but after all, you want to gain clients and generate business for your profession, right?  People navigate to your site through various channels, so you […]

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Marketing 2.0: Unbounce + ReTargeter

Our Marketing 2.0 blog series highlights a few innovative and interesting ways to leverage new marketing technology over the course of the next few posts. In this post I wanted to talk about how you can maximize your ReTargeting performanceby leveraging Unbounce landing pages. When someone enters the ReTargeting sphere, it’s because they have visited […]

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What Makes a Good Banner Ad — April’s Big Winner

Earlier this month, Ad Age wrote articles about “the best” banner ads, along with tools on how to make them “suck less.” This strikes up an exciting subject—the lost art of banner ad design.To commemorate ads that go above and beyond, I have chosen the best ReTargeting banner for the month of April and will […]

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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