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How to Develop a Testing Strategy That Works for Your Business

Designing a company website is important. As the front line to the public and the first impression many potential customers will have to your brand, a website is a representation of your brand’s voice and personality; put simply, it matters. However, during the initial design phase, or later revamps or makeovers, small changes can make […]

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New Year’s Resolutions for Online Advertisers

The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason to evaluate your current strategies, operations and initiatives, and to make a few changes to […]

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How Retargeting Works

  Retargeting isn’t as confusing of a concept as you may think. To continue our web video series, here’s a quick and simple video on how retargeting works. If you haven’t already checked out our videos on campaign optimization, check out these beautifully illustrated tutorials: Optimizing Display Ads For Retargeting Optimizing Your Landing Pages For […]

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Optimizing Your Landing Pages For Retargeting

  This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion rate. This specific tutorial is optimal for retargeting campaigns, but can be applied to most […]

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Marketing 2.0: Unbounce + ReTargeter

Our Marketing 2.0 blog series highlights a few innovative and interesting ways to leverage new marketing technology over the course of the next few posts. In this post I wanted to talk about how you can maximize your ReTargeting performanceby leveraging Unbounce landing pages. When someone enters the ReTargeting sphere, it’s because they have visited […]

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Case Study – Watters

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]

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