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Why Publishers Shouldn’t Be Afraid of Real-Time Bidding

RTB enables the buying and selling of online ad impressions in real-time, similar to the stock market. Buyers have been quick to adopt RTB as it affords them numerous benefits– specifically, greater transparency, flexibility, and control when it comes to their purchases. While buyers are quickly gravitating toward programmatic buying, publishers have been slower to […]

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Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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