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Retargeting For Events: ad:tech San Francisco

ad:tech is touted as “the event for digital marketing.” Their international series of conferences and exhibits for interactive advertising and technology scales across 7 countries and 9 cities throughout the year, and attracts some of the most accomplished keynote speakers, such as Ariana Huffington, Guy Kawasaki, and Antonio Lucio.     After using a retargeting […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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