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Why Are Post-View Conversions Important?

Post-view conversions are often undervalued. Most advertisers only focus on the most direct conversions (post-click), and aren’t eager to attribute post-view conversions to their retargeting efforts. This is short-sighted, however, as there is tremendous value in identifying an assist percentage of conversions. In display advertising, views do matter. When you’re on a page, you’re reading […]

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ReTargeter’s Commitment to Social Advertising Runs Deep

A note from the CEO ReTargeter is passionate about social media.  We’re excited about the new ways we’ve pioneered that help brands engage with their audience across the social web.  We know that fleshing out the combination of display retargeting and social media can create an unparalleled value for any brand, and we already have […]

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Case Study: Hireology

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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