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Emotional (Banner) Intelligence (and Steve Jobs “steals” a burrito!)

Are you connecting with your audience emotionally in your banner ads? Below are a few of the oldest known tools in persuasion and marketing. These can help you create a sense of identity and belonging in your brand. Leverage the power of Us vs. Them Building a loyal fan base is key and this can […]

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A Moment of Zen for the Banner Ad — May’s Big Winner

Last month, we chose ReTargeter’s first-ever banner ad of the month winner, Dollar Days. The winner’s ad was chosen based on its high Click Through Rate (CTR) and its overall campaign performance. This month, another metric is being used that is powerful in determining the success of a ReTargeting campaign. When using ReTargeter, having a […]

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Case Study – The Valley Health System

Millions of people in the world, but how do you find the right talent, at the right time, and for the right price? Since May of 2014, TMP Worldwide and Valley Health Systems partnered with ReTargeter to deliver active and passive candidates to the VHS Career Site. Leveraging intricate data and analytics, these campaigns optimized […]

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