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Emotional (Banner) Intelligence (and Steve Jobs “steals” a burrito!)

Are you connecting with your audience emotionally in your banner ads? Below are a few of the oldest known tools in persuasion and marketing. These can help you create a sense of identity and belonging in your brand. Leverage the power of Us vs. ThemBuilding a loyal fan base is key and this can be […]

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A Moment of Zen for the Banner Ad — May’s Big Winner

Last month, we chose ReTargeter’s first-ever banner ad of the month winner, Dollar Days. The winner’s ad was chosen based on its high Click Through Rate (CTR) and its overall campaign performance. This month, another metric is being used that is powerful in determining the success of a ReTargeting campaign. When using ReTargeter, having a […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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