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Emotional (Banner) Intelligence (and Steve Jobs “steals” a burrito!)

Are you connecting with your audience emotionally in your banner ads? Below are a few of the oldest known tools in persuasion and marketing. These can help you create a sense of identity and belonging in your brand. Leverage the power of Us vs. ThemBuilding a loyal fan base is key and this can be […]

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A Moment of Zen for the Banner Ad — May’s Big Winner

Last month, we chose ReTargeter’s first-ever banner ad of the month winner, Dollar Days. The winner’s ad was chosen based on its high Click Through Rate (CTR) and its overall campaign performance. This month, another metric is being used that is powerful in determining the success of a ReTargeting campaign. When using ReTargeter, having a […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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