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ReTargeter Resonate – Optimize Your Banner Ads

ReTargeter CEO, Arjun Arora, and Persona Marketing expert, David W. Fauvre, MA, discuss the benefits of using banner optimization product, ReTargeter Resonate, to increase conversions, optimize ad serving and improve conversion funnels. Fascinating insights into how to leverage off of Instinctual Persona based online marketing and psychographic profiling to optimize online marketing.

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Add RTMail To Your E-Mail Marketing Strategy

Tweet If you haven’t heard by now, ReTargeter recently announced ReTargeting 2.0 – a suite of innovative products based around our ReTargeting technology. One of our exciting new products is RTMail, lets you stay in front of your contact list after they open your emails, and works especially well with e-mail marketing campaigns. When testing […]

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ReTargeting with a Freemium Model: Long Term ROI

The basic nature of ReTargeting has huge benefits for anyone who’s trying to retain customers and increase their ROI.By solely targeting the users who have been to your site, retargeting can help out any company that needs to retain customers to drive sales, such as companies with a freemium modeled product. With an optimized conversion […]

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Tracking Your Conversion Funnel

Before the invention of online marketing, the results of marketing campaigns were derived implicitly. Sure, millions of people saw the Slinky commercials, but did James Industries (Slinky’s manufacturer) really have a good way to measure how those commercials affected their sales? Obviously, the beauty of online marketing is that you can track metrics, and this […]

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How to Track your Campaign’s Links with Google Analytics

Setting up your own tracking links via Google Analytics gives you a way to track your banners’ clicks from your end, as well as any incoming traffic from any link you put out on the internet. This is very important as it gives you data that you can use to justify the resource costs that […]

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Is Your Marketing Funnel Optimized?

At ReTargeter we work with a clear understanding of our clients marketing funnels so that we can increase traffic, brand awareness and sales. Included below is one basic approach to the internet marketing funnel that has proven effective for many companies. We would love to hear your thoughts and best practices in the comments section. […]

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Case Study: Zendesk

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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