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Why Publishers Shouldn’t Be Afraid of Real-Time Bidding

RTB enables the buying and selling of online ad impressions in real-time, similar to the stock market. Buyers have been quick to adopt RTB as it affords them numerous benefits– specifically, greater transparency, flexibility, and control when it comes to their purchases. While buyers are quickly gravitating toward programmatic buying, publishers have been slower to […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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