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Why Publishers Shouldn’t Be Afraid of Real-Time Bidding

RTB enables the buying and selling of online ad impressions in real-time, similar to the stock market. Buyers have been quick to adopt RTB as it affords them numerous benefits– specifically, greater transparency, flexibility, and control when it comes to their purchases. While buyers are quickly gravitating toward programmatic buying, publishers have been slower to […]

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Case Study: Total Wine & More

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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