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How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time doing and where you’re most likely to reach them. You have spent countless hours researching […]

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Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can perform incredibly well […]

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Creative Matters Pt II: 5 Elements Of A Successful Ad

Where did we leave off? In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your […]

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A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

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Optimizing Your Landing Pages For Retargeting

  This quick tutorial on landing page optimization is the second in a series of video tutorials for optimizing your retargeting campaign. We’ll highlight a few quick and easy landing page tweaks that have been proven to increase your conversion rate. This specific tutorial is optimal for retargeting campaigns, but can be applied to most […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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