Archives

The Cost to Educate a President

As most people know, 2012 presidential candidates spent an unprecedented amount on online ads — a whopping $78 million compared to 2008’s measly $22.2 million. We crunched the numbers in 2012 and you can see the details here. While digital advertising is the final push to the White House, education is the long journey. This […]

Read More

How Can the Weather Affect Your PPC or Display Campaign?

When considering your next PPC or display campaign, chances are that you’ve considered most possible scenarios. You’ve considered the target demographic of the audience you’re trying to reach. You know their ages, their online activities, what they spend their time doing and where you’re most likely to reach them. You have spent countless hours researching […]

Read More

Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can perform incredibly well […]

Read More

Creative Matters Pt II: 5 Elements Of A Successful Ad

Where did we leave off? In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your […]

Read More

A Case Study in Campaign Optimization

SmileyCookie.com is located in Pittsburgh, PA, and is one of the fastest growing online brands for specialty and novelty cookie treats. All of their cookies are freshly baked, hand-iced, trans-fat-free, nut-free, and kosher. Additionally, cookies are sold year round to reflect holidays, and can be customized for celebrations and sports teams. This gives them a […]

Read More

How Retargeting Works

  Retargeting isn’t as confusing of a concept as you may think. To continue our web video series, here’s a quick and simple video on how retargeting works. If you haven’t already checked out our videos on campaign optimization, check out these beautifully illustrated tutorials: Optimizing Display Ads For Retargeting Optimizing Your Landing Pages For […]

Read More

Next Page »

Categories

Archives


Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more