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Retargeting 101: Burn Pixel and Frequency Cap

Retargeting is a highly effective marketing tool that targets people who have already expressed interest in your site. It allows you to focus on the people who are in-market and remind them how great your product is or why going with your service is the right decision. When run correctly, retargeting can perform incredibly well […]

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Case Study: U of F MBA Program

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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