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Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

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7 Steps to Build a Better Business Blog

Blogs are everywhere. There are over 60 million blogs just on WordPress, so how can your business blog possibly stand out amongst the crowd? More importantly, how do you do it in such a way that it’s not a waste of time, but is actually helping your business? Step 1: Find and groom your audience […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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