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Move Over Content; the New King is the Headline

It’s easy to criticize Upworthy and Buzzfeed for their over-the-top headlines. But you won’t believe what happens when you put those headlines on top of stories! The stats don’t lie — people click on them. For years, we’ve heard the adage “content is king,” and in many ways, that’s still true. But the internet has shortened […]

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7 Steps to Build a Better Business Blog

Blogs are everywhere. There are over 60 million blogs just on WordPress, so how can your business blog possibly stand out amongst the crowd? More importantly, how do you do it in such a way that it’s not a waste of time, but is actually helping your business? Step 1: Find and groom your audience […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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