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View-Through Conversions: Don’’t Discount the ‘Billboard Effect’

Nike. Apple. Google. Our culture is all about brands, yet sometimes there is so much emphasis on conversions and ROI that the importance of branding is forgotten. On the flip side, billboard ads are all about branding. Rarely does a billboard entice someone to purchase a product immediately, but its presence makes a difference the […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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