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View-Through Conversions: Don’’t Discount the ‘Billboard Effect’

Nike. Apple. Google. Our culture is all about brands, yet sometimes there is so much emphasis on conversions and ROI that the importance of branding is forgotten. On the flip side, billboard ads are all about branding. Rarely does a billboard entice someone to purchase a product immediately, but its presence makes a difference the […]

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Case Study: BattlBox

BattlBox sends monthly packages of personally handpicked survival, tactical, and EDC items of the highest quality. Having amassed a large buying power early on, they are now delivering items to their customers at typically half of what their customers would pay if they bought them on their own. Founded in February 2015, they armed themselves […]

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