Archives

What Makes a Good Banner Ad — April’s Big Winner

Earlier this month, Ad Age wrote articles about “the best” banner ads, along with tools on how to make them “suck less.” This strikes up an exciting subject—the lost art of banner ad design.To commemorate ads that go above and beyond, I have chosen the best ReTargeting banner for the month of April and will […]

Read More

Categories

Archives


Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

Read more