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Marketing 2.0 – QR Codes and Mobile App Downloads

I see them everywhere I go. I spot them on my ride to work, both on subway billboards and train posters. They make appearances on business cards and company swag. I guarantee you’ll find them when sorting through your mail – on print ads, newspaper inserts, and in magazines. I spy with my little eye… […]

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Mobile ReTargeting – Stay In Front Of Your Fastest Growing Audience!

I was once asked during an interview, “How many people in the United States own a smartphone?” Of course, I had no idea what the answer was off the top of my head but I did my best to try to break it down in a logical manner. The forced look of confidence on my […]

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Case Study: U of F MBA Program

University of Florida MBA Logo | ReTargeter

The University of Florida’s Hough School of Business has used ReTargeter to keep their messages in front of prospective students. In two months, they were able to serve 3.3 million impressions, receiving a 0.31% click-through rate. Nathan Lowery of Lipof, the ad agency that handles the University of Florida’s marketing, has found retargeting to be […]

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