Top 5 Articles of the Week – July 26, 2013
Twitter’s One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials
TV plus Twitter outperforms TV on its own. According to Twitter Nielsen studies, the combo delivers 95% stronger message association and 58% higher purchase intent than TV ads alone.
Four years on; the growing pains of programmatic media
The past and present of programmatic media, and what will need to change with RTB, cookies, and CRM for a bright future.
Real-Time Bidding Deserves Real-Time Insights: 9 Benefits for RTB Buyers, Publishers, and Exchanges
Real-time bidding, RTB, delivers numerous benefits to buyers, publishers, and exchanges. It will be real-time analytics, however, that take RTB to the next level.
Three Eye-Pleasing Ideas for Developing Visual Content for Your Business
Do you have a visual strategy? Slapping graphics next to text just won’t cut it on today’s social media channels, which are becoming increasingly dominated by visual content.
Display Advertising: The Sleeping Giant
Nobody is denying the power of search, but to neglect display is to neglect a huge opportunity. According to a Google report, After seeing a display ad, customers are 136% more likely to search for your brand and 140% more likely to click on an organic link.
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Case Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower girls and junior bridesmaids around the world. Selling primarily at trunk shows and in third-party […]
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