Search Engine Marketing

Google AdWords Q&A with Phil Frost of Main Street ROI

This is a Google AdWords Q&A with Phil Frost, Founder and COO of Main Street ROI, an online marketing company based in New York City.

1. Tell us a bit about Main Street ROI. What types of businesses do you …

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New Year’s Resolutions for Online Advertisers

The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason …

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Will Changes in Product Search Help or Hurt Your Business?

Will changes in product search help or hurt your business?  With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What …

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Case Study – Watters

Watters Logo | ReTargeter

Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …

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