The Little Known History of Online Targeting
Complex online targeting has become a fact of life. People are rarely surprised by advertisements that are perfectly catered to their needs, but online targeting hasn’t always been the savvy marketing device that people take for granted. Heres a look …
Read MoreReTargeter Ranked as Top 10 Retargeting Solution
ReTargeter is proud to announce that we have been selected as one of the top two in the top ten retargeting solutions list by topppcs.com, an independent research firm that performs in-depth research and analysis on the top performing agencies …
Read MoreSorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!
A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you arent familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once …
Read MoreTop 3 Retargeting Frustrations and How to Fix Them
The numbers prove the point — retargeting works:
An average display ad campaign will typically come in at a .05%-0.1% CTR Retargeting, on the other hand, averages at about .2% (at least double) CTR Looking at conversion rates, some companies’… Read MoreTop 5 Articles This Week – January 21, 2014
B2B Marketing Budgets Set to Rise 6% in 2014: Forrester by Alex Kantrowitz of AdAge | B2B Marketing
Budgets at b-to-b companies are set to rise 6% in 2014, according to a Forrester Research report released Tuesday. Despite that solid …
Read MoreRetargeting is a Safe Way to Use User Data
With the daily increase in social media users, the amount of information publically available and the willingness of Internet users to put data out on the web, privacy is more of a concern than ever. In fact, online users have …
Read More