Retargeting for Today’s Connected Consumer
Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior.…
Read MoreRetargeting And Holiday Returns
The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday …
Read MoreHoliday Retargeting: Something To Be Thankful For
November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 …
Read MoreReach Holiday Shoppers with Advanced Retargeting Tools
This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season. Many will be using retargeting as part …
Read MoreHow Email and CRM Retargeting Can Win Customers Back
Retargeting, the process of serving ads to people who have recently visited your website, has become a staple for many a digital marketer.
Though virtually every marketer out there can benefit from retargeting, there are always going to be some …
Read MoreStay in Front of Holiday Shoppers with Mobile
The holiday season has always been the most important season for retailers. In 2010, holiday sales represented 19.4% of total retail industry sales. As the holiday season approaches, retailers are increasing advertising budgets to make sure they benefit from the …
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