Retail / eCommerce

Retargeting for Today’s Connected Consumer

Today’s consumer is more connected than ever. With increasing access to Internet at home and on the go, people are able to find the information they want whenever and wherever. With that shift comes a significant change in shopping behavior. Consumers want to know more before they buy—even for relatively small purchases—because that information is […]

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Retargeting And Holiday Returns

The gift-giving portion of the holiday season has ended. Now, consumers are left to decide what they want to keep and what they want to return. Returns can be frustrating for retailers, especially after another season of below average holiday sales. However, returns can still provide a great opportunity for retailers to capture a new […]

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Holiday Retargeting: Something To Be Thankful For

November is a crucial time for holiday shoppers to get their gifting done, and retailers should be ramping up their efforts accordingly. The National Retail Foundation projects 2012 holiday spend to rise 4.1% from last year, which could mean $586 billion in holiday sales. Don’t you want a piece of that $586 billion? Shoppers want […]

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Reach Holiday Shoppers with Advanced Retargeting Tools

This holiday season, more shoppers will check off their shopping lists online than ever before. Online retailers are ramping up their digital marketing efforts to make the most out of the holiday season.   Many will be using retargeting as part of a digital strategy, and if you are, you should consider incorporating advanced retargeting techniques […]

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How Email and CRM Retargeting Can Win Customers Back

Retargeting, the process of serving ads to people who have recently visited your website, has become a staple for many a digital marketer. Though virtually every marketer out there can benefit from retargeting, there are always going to be some valuable prospects you won’t be able to reach with retargeting. Previous customers who haven’t recently […]

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Stay in Front of Holiday Shoppers with Mobile

The holiday season has always been the most important season for retailers. In 2010, holiday sales represented 19.4% of total retail industry sales. As the holiday season approaches, retailers are increasing advertising budgets to make sure they benefit from the shopping boom. In 2010, Kohl’s spent $113 million of its $340 million media budget in […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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