Will Changes in Product Search Help or Hurt Your Business?
Will changes in product search help or hurt your business? With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What …
Read MoreTop 5 Articles this WeekDecember 2, 2013
The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing …
Read MoreWhy You Should Be Facebook Retargeting This Holiday Season
From the Christmas decorations making their appearance while jack-o-lanterns were still on the shelves to the onslaught of holiday music that began around the same time, it seems like this year is no different from its predecessors; the holiday season …
Read MoreA Guide to Contextual ReTargeting – Advanced Audience Extension
While looking for a way to direct bounced website visitors back to your site, youve probably explored the idea of retargeting. By advertising on sites that your bounced traffic visits, youre more likely to pull them back to your site …
Read More5 Simple Strategies for Decreasing Shopping Cart Abandonment
Believe it or not, customers actually do a lot of window shopping online. The main difference between online and traditional window shopping is that customers are more apt to toss items into a virtual shopping cart and then abandon them. …
Read MoreAdvanced Retail Retargeting
When retargeting is introduced, it is most often described as a marketing solution for ecommerce. Regularly explained using the Zappos use-case — you visit Zappos, look at a pair of shoes, and after abandoning your purchase you begin to see …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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