Search Engine Marketing

Google AdWords Q&A with Phil Frost of Main Street ROI

This is a Google AdWords Q&A with Phil Frost, Founder and COO of Main Street ROI, an online marketing company based in New York City. 1. Tell us a bit about Main Street ROI. What types of businesses do you work with? Main Street ROI provides online marketing services, consulting, and training for small businesses.  […]

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New Year’s Resolutions for Online Advertisers

The New Year has arrived and with it the onset of resolutions and commitments to make 2014 better than 2013. This is just as true in business as outside of it. A turn of the calendar is an excellent reason to evaluate your current strategies, operations and initiatives, and to make a few changes to […]

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Will Changes in Product Search Help or Hurt Your Business?

Will changes in product search help or hurt your business?  With the holiday season upon us, Google and Bing, two of the largest search engines in the world, have made some pretty extensive changes to their product search options. What does this mean for your company’s SEO and advertising efforts? Everything. Google’s Announcement The changes […]

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Case Study: Zendesk

Zendesk Logo | ReTargeter

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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