What Marketers Can Learn from the Cautionary Tale Of Criteo Vs. SteelHouse
This article was originally published on MediaPost.
You’ve probably heard the news: France-based Criteo and rival U.S. firm SteelHouse are locked in an ugly legal dispute, and the allegations on both sides are pretty serious. Criteo claims SteelHouse is trying …
Read MoreReTargeter Partner Primeloop Launches New Product: Retargeted Conversations
Photo Credit: decoded_conf
Primeloop is launching a new product called Retargeted Conversations.
With traditional retargeting, you work on driving traffic to your own website, so that people get your tracking cookie, and then start seeing your campaign ads.
With Primeloop …
Read MoreGoogles Remarketing Found to Be in Violation of Canadian Privacy Laws
An investigation that began in January of 2013, Googles remarketing was found to be in violation of Canadian privacy laws by Canadas Office of the Privacy Commissioner. Based on this finding, the search giant has agreed to several concessions, which …
Read MoreTop 5 Articles this WeekDecember 2, 2013
The top 5 articles this week really boil down to one thing — the thing that every marketer is held accountable for and that can be as elusive and fickle as the audiences they target — and that one thing …
Read MoreThe Pros and Cons of Twitter Retargeting
The process of turning site visits into conversions is the ultimate goal of any online marketer. Websites are created for a specific purpose, whether its to allow customers to communicate with your company, to make a purchase or to fulfill …
Read MoreKey Takeaways from ad:tech San Francisco: Programmatic, the User Experience, and Mobile
ad:tech San Francisco proved to be a success for both exhibitors and attendees. The expo floor never saw a quiet moment, and the keynotes and sessions were packed with a star lineup of speakers. ad:tech is about the tremendous opportunity …
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