Forget the Funnel: B2B Marketing Using the Customer Life Cycle
Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …
Read MoreSorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!
A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you arent familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once …
Read More