Retargeter

Smart Higher Education Marketing: Engage Students with Retargeting

In a previous post about higher education marketing, we showed you how to attract college-bound students with targeted display advertising. Now, we’ll take a look at how retargeting can be used to engage with prospective students who have already expressed …

Smart Higher Education Marketing: Attract College-Bound Students with Targeted Display Ads

As a higher education marketer, are you using advertising that attracts the “right” type of students? And are you giving them enough opportunities to find you? In this first post of a series, let’s explore targeted display ads to reach …

A Brief Introduction to Retargeting

Retargeting is a hot topic in the online advertising space. If you aren’’t using it as a part of your digital marketing strategy, you’re probably being retargeted right now by someone who is.

Despite the fact that retargeting (referred to …