Forget the Funnel: B2B Marketing Using the Customer Life Cycle
Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …
Read MoreSorry Email Retargeting, But We’ve Moved On. Say Hello to CRM Retargeting!
A couple of months ago, Google quietly shook the email retargeting world by automatically displaying email images. In case you arent familiar, this is generally how email retargeting works: a pixel is placed in the body of an email, once …
Read MoreCase Study – Watters
Watters is the brainchild of designer Vatana Watters. For over 30 years, it has been the leader in offering luxurious designer bridal gowns, innovative bridesmaids dresses, classic special occasion dresses for mothers of the wedding, and adorable dresses for flower …
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