B2B Software

Successfully Retargeting Your B2B Conversion Funnel

Retargeting is an online advertising technology that focuses on bringing your website’s bounced visitors back to your website. Using retargeting, your ads will stay in front of your audience even when they’re browsing other sites. While it may seem like an effective B2C branding and sales generation tool on the surface, retargeting adds a lot […]

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Using Retargeting to Enhance Your Value Perception

The pricing page is one of your product’s most important selling points.  People interested in your product will look at it. However, if your value isn’t proposed or perceived well from your pricing page, you’re likely to lose potential customers.  Fortunately, ad retargeting is an invaluable tool and can help any SaaS brand convey its […]

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A Case Study in B2B SaaS Lead Gen

Zendesk is a web based customer support software company with a pretty keen ticket management system and a strong customer community. Offering a variety of products from starting from a free trial to three paid tiers, Zendesk began using ReTargeter with the hopes of achieving a strong direct ROI, as well as obtaining additional branding. […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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