Best Practices in B2B Retargeting
It’s clear that retargeting as a marketing practice is here to stay. Its an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching …
Read MoreForget the Funnel: B2B Marketing Using the Customer Life Cycle
Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …
Read MoreB2B Retargeting and the Path to Online Purchase
A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search …
Read MoreTwitter Strategies for the B2B Marketer
Twitter is a great place for direct-to-consumer companies to ply their products; surely youve heard about the Oreos campaign during the Super Bowl or Old Spices The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking …
Read MoreLinkedIn For Advertisers: Finding the B2B Buyer
As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is …
Read More5 Essential Techniques for B2B Social Media Success
We have cross-posted the following entry I wrote for the 60 Second marketer blog:
Weve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …
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