Retargeter

Best Practices in B2B Retargeting

It’’s clear that retargeting as a marketing practice is here to stay. It’s an idea based on logic: only 2% of website visitors convert during their first visit, meaning there will be a lost opportunity 98% of the time. Reaching …

Forget the Funnel: B2B Marketing Using the Customer Life Cycle

Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …

B2B Retargeting and the Path to Online Purchase

A recent Google study found that 48 percent of tech business-to-business customers happen upon brands they were previously unfamiliar through search engines. In fact, referrals to tech-focused business-to-business sites from non-branded searches make up nearly 80 percent of all search …

Twitter Strategies for the B2B Marketer

Twitter is a great place for direct-to-consumer companies to ply their products; surely you’ve heard about the Oreos campaign during the Super Bowl or Old Spice’s The Man Your Man Could Smell Like Twitter-fueled YouTube initiative. But the social networking …

LinkedIn For Advertisers: Finding the B2B Buyer

As prospects and customers continue spending their Internet-browsing time on social networks, B2B marketers are creating innovative ways to reach their target audiences. With 1.15 billion active Facebook users, 500 million Twitter users, and 238 million Linkedin users, it is …

5 Essential Techniques for B2B Social Media Success

We have cross-posted the following entry I wrote for the 60 Second marketer blog:

We’ve known for some time that social media can be incredibly effective for B2B brands. Today, people expect to find familiar brands on the social …