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Creative Matters Pt III: Color, Characters and Call to Action

In this installment of Creative Matters we will discuss several examples and how simple, yet effective, details can add to the value of your campaign. Below is a short collection of ads which have performed above average, netting click through rates of up to .32%. We have broken down these creatives into three areas where […]

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Creative Matters pt2: Achieving a Successful Online Advertising Campaign

As we discussed last week, your digital aesthetic can play a huge role in the performance of your digital advertising campaign. By creating attractive, concise and well branded ads, you build a layer of trust between brand and user. This relationship between advertisement and customer can be built over time by knowing some simple, yet […]

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Creative Matters Pt II: 5 Elements Of A Successful Ad

Where did we leave off? In our last Creative Matters segment, we discussed the benefits of having a successful creative campaign. We touched on Ad quality as a delicate issue. Ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your […]

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Creative Matters Pt 1: Use Aesthetics To Build Trust In Advertising

While ReTargeting can keep your ads in front of your audience, it’s the actual quality of your ad that will grab your audience’s attention. Ad quality is a delicate issue: ads that are too eye-catching may seem “spammy,” while ads that are too subtle will just go unnoticed. Your ads are an extension of your […]

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Case Study: Total Wine & More

Total Wine Logo | ReTargeter

Total Wine Partners With Retargeter to Drive Ecommerce Success Total Wine is America’s largest independent retailer of fine wine, with over 130 superstores across the country. In addition to their brick and mortar locations, Total Wine runs a fast-growing eCommerce storefront. Their digital marketing team enlisted the help of ReTargeter in the spring of 2014 […]

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