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The Difference Between First, Second, and Third Party Data and How to Use Them

In managing display advertising campaigns, it’’s important to make the most of your budget by taking advantage of all available forms of intelligence about your audience. That way, you can determine how to most efficiently and effectively reach them. ReTargeter uses three kinds of audience intelligence data to optimize ad campaigns: first, second, and third […]

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term. To reach the elusive HR buyer, Hireology primarily relies upon content marketing to drive inbound interest. The content […]

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