Programmatic Buying: The Advertiser’s Upside and the Publisher’s Dilemma

Programmatic buying is the not-so-new, technology-based form of ad buying that’s changing the game for online advertising. Advertisers have adopted programmatic buying in droves (in the form of RTB or otherwise), because it’s faster, easier, and more efficient. Publishers, however, have largely been hesitant to get on board with programmatic buying — some for better reasons than…

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Getting Started with Retargeting: A Crash Course for Startups

Blog_RT_CrashCourse_For_Startups

For startups that are just getting started with paid marketing, retargeting is often an attractive prospect. It’s a high-ROI tool that can help you look bigger than you are online, compete with established players in your space, and increase your conversion rates. If you’re thinking about getting started with a retargeting campaign, here’s an overview of factors you should consider:…

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