October 2018

Conversion Tracking- Engagement Events & Your Retargeting Strategy

As an advertiser, it’s imperative to thoroughly analyze the journey of your customers as they move through the buying cycle. In order to optimize your digital marketing strategy, you must understand how to keep in step with your customer’s needs—what …

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Why Frequency Capping Isn’t Enough

Imagine this: you’re on an e-commerce site, looking at a refrigerator because yours is on its last legs. You aren’t ready to buy yet and would like to do more research before you purchase, so you exit the site and …

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Case Study: Major League Soccer (MLS)

Major League Soccer (MLS), founded in 1996 after the 1994 U.S.-hosted World Cup, is the premier professional soccer league in North America.  Currently, the league has 23 professional soccer clubs in The United States and Canada. Today MLS is in …

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Case Study: Hireology

Hireology logo | ReTargeter

Hireology is an HR software provider that helps companies make smarter hiring decisions. By analyzing the traits of high performing employees, Hireology can help companies find candidates that are more likely to succeed in the long term.

To reach the …

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