Partner Spotlight: RelateIQ
Young companies, often strapped for cash, need to get creative when it comes to problem-solving. They can build a fix in-house investing substantial time and effort or instead forge mutually beneficial partnerships with other companies to overcome their …
Read More3 Real Campaign Optimization Tests and Results
Sometimes the world of marketing optimization gets confusing. People find themselves wondering if its worth the trouble to pay attention to all of the various metrics that can go into targeting a successful campaign. Is it?
Yes, its totally worth …
Read MoreWin the War for Talent with Retargeting: Keep Candidates Engaged
In a previous post, we showed you how to use retargeting to attract the right talent in the first stages of a job search, orientation and consideration. In a 2013 Candidate Behavior Study, CareerBuilder found that job seekers use all …
Read MoreRetargeting for a Cause: ReTargeter Kicks Off Program with Pencils of Promise
Whats the next book on your reading list? How about a story that could inspire you to change the world and help young people around the world get an education?
Pencils of Promise (PoP) was founded by Adam Braun, who …
Read MoreForget the Funnel: B2B Marketing Using the Customer Life Cycle
Out with the old, in with the new. Gone are the days when B2B buyers take a linear path to purchase products and services. The customer now has more choices, more information and more influence than ever. Because of this, …
Read MoreWin the War for Talent with Retargeting: Attract the Right Candidates
What phases do candidates go through in a job search? They are orientation, consideration, action and engagement according to CareerBuilder, which surveyed 5,518 job seekers and 2,775 hiring managers to understand modern behaviors, attitudes and approaches to job search and …
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